2014 Festival (Frankston)

2014 Festival (Frankston)

We cannot express how happy we are to have been involved in this fantastic event. Thank you for giving us the opportunity to be involved, and we look forward to the next one.” 

– Sandra Jennings, Eeny Meeny Cafe

 

The inaugural Anywhere Theatre Festival Frankston saw SOLD OUT or close to capacity performances of many performances including Don’t Be a Diva, To Be Determined, Orbit, Suburbia, Impromptu Improv, It Sounds Silly, Rap Para Mi Madre and I Knew These People

Impromptu Impro raised more money for Relay For Life from their Anywhere Frankston performance than all their previous performances over the past two years!

Two productions have done or are planning to do additional performances of their production in the same location outside the festival – I Knew These People and SUBURBIA

“We have LOVED the shows we have seen. This festival is one of the best things to come to Frankston. Don’t get me wrong, we get lots of good stuff, but this is such a brilliant sampler of the arts. It’s fantastic!”   – Andrea

  • Attendance as a percentage of the total capacity was 82% compared to 9% at the Edinburgh Fringe and 33% at Melbourne Fringe.
  • 78% of ticket purchases came from beyond the Frankston postcode with 32% coming from Melbourne postcodes.
  • 93% of audiences respondents rated the festival as Excellent or Above Average and no responses for Needed Improvement.
  • Extensive local coverage and some state and national coverage to provide an Advertising Equivalent Value (AEV) of $73,650 promoting activities in Frankston.
  • Ten local performance groups have developed skills in the presentation and producing of theatrical work. They were provided with an estimated $8,614 EACH ($86,140 total) in resources and theatrical presentation costs by being part of Anywhere Theatre Festival Frankston.
  • 1,813 people attended performances, 6,000 people watched videos of productions by performers and Frankston TV, 21,103 unique page views to the Anywhere web site, over 220,000 impressions through social media and an estimated reach between 1-2 million through media outlets.
  • Five performer groups have been approached to present work at other festivals.
  • Profiles of local performers raised through Anywhere Theatre Festival Frankston instigated media activities.
  • 820 people now subscribe to Anywhere Theatre Festival Frankston through eNews and Facebook.
  • 76 performances occurred without incident.
  • Seventeen reviews (17) of productions including Cirque Du Bloke, It Sounds Silly, Periphery, Don’t Look Up, A Mad Tea Party, Peninsula Ferry Tails, Open For Inspection, A Midsummer Night’s Dream, The Gift, I Knew These People.

WANT TO HOST A SHOW NEXT YEAR?

We are always on the lookout for the hidden and not so hidden gems in Frankston to host  a performance next year.

So, why be a partner?

  • We bring customers to your door with a show on your premises
  • Be in this program as a Hosting Partner, distributed to 20,000 addresses throughout Frankston
  • Marketing and promotion through our web site and online channels
  • Invitations to other Anywhere events
  • Provide a unique  experience for your customers and employees
  • Be part of an exciting local community based initiative supporting local artists

Contact us at paul {@} anywherefest.com or call on 03 9013 6443 to discuss.

OUR PARTNERS

Anywhere Theatre Festival Frankston is all about people and organisations working together to showcase the talent and creativity in Frankston. We’d like to acknowledge the support of our amazing partners, from those hosting performances listed over the page to the major partners of the inaugural Anywhere Theatre Festival Frankston!

Frankston City Council strives to achieve its vision of being a sustainable regional capital on the Bay – vibrant, inclusive and a natural lifestyle choice by actively supporting innovative economic and community development via the arts, tourism, festivals and events. Council recognises that they play an important role in generating community pride and connectedness whilst providing cultural and vibrant activity for residents and visitors to enjoy.

The Frankston Arts Centre plays host to approximately one quarter of a million visitors annually and is renowned for its variety of theatre, visual arts, cultural programs and arts opportunities from local, national and international artists. The FAC’s mission is to provide and inspire creative experiences that strive for positive community participation and engagement.

The Edge (edgearts.com.au) is an online arts network that offers a one stop shop for local artists, arts related activity, events and opportunities. Developed for those passionate about the arts, The Edge is for individual artists of all genres, arts organisations, community groups, venues, galleries, arts businesses and arts and culture lovers to activate new connections and aid participation in the arts.

EastLink is the quickest and easiest way to travel between Melbourne and Frankston. EastLink has the largest sculpture park in Australia, with a dozen public artworks set within 480 hectares of landscaping. As Principal Partner of Frankston Arts Centre, EastLink is delighted to sponsor the first Anywhere Theatre Festival Frankston.

As the peak tourism body in the Mornington Peninsula region, Mornington Peninsula Tourism are dedicated to promoting and growing vibrant events and festivals in the region that enhance liveability for residents and attract visitors to our region. Supporting live theatre is key to delivering on this objective.

Host Partners included: Bayside RockChisholmCube 37 @ Frankston Arts CentreEeny MeenyFrankston LIbraryGateway Worship & Performing Arts CentreMechanics Institute HallMcClelland Gallery &+ Sculpture ParkMulberry HillRocotillos CafeSofia’s, The Grand Hotel, Frankston Skate Park (YMCA)